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The Nontoxic CEO: Protecting your People, Planet, and Profits Through Better Chemical Management Mark Wysong
 "Corporate responsibility" may seem oxymoronic in the present climate, but Mark Wysong believes it is crucial for both ultimate business success and protecting the health of people and the planet. In this timely book, the author introduces the concept ofCSTCM (Compliance-Side Total Chemical Management), a web of surprisingly simple strategies to help companies more skillfully ? and economically ? manage their environmental toxins. The Non-Toxic CEO is an illustrated blueprint for responsible compliance for such companies....
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Socionomics: The Science of History and Social Prediction Robert Prechter, Robert R. Prechter Jr.
 Why do trends in human society sometimes change so suddenly? The past three years show how quickly cultural shifts can occur, which makes answering the question above all the more urgent. In 1999, we were celebrating our heroes, the stock market had reached unprecedented heights - and many people believed that peace in the Middle East was at hand. Three years later, the economy is weak, corporate executives are being thrown in jail, bloodletting between Israelis and Palestinians is daily ritual, India is testing missiles, North Korea is threatening the U.S. with nuclear destruction, the U.S. is at war with Iraq, European allies are deserting the U.S., a senator is calling for the resignation of the chairman of the Federal Reserve, and Americans are stocking supplies for terrorist attacks. What changed? And why? Is it possible that all of these events flow from the same cause? Best-selling author Robert Prechter?s new two-book set, Socionomics: The Science of......
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Exchange Traded Funds: An Insider's Guide to Buying the Market Jim Wiandt, Will McClatchy, Indexfunds.com
 ETFs: The exciting class of funds for the new millennium "By now, most sophisticated investors have recognized the value of exchange traded funds as flexible and cost-effective tools for accessing global markets. Wiandt and McClatchy?sbook provides essential background on the rapid proliferation of ETFs worldwide, specific product information, and a range of useful investment applications for different types of investors, all in a highly readable framework." ?Steven A. Schoenfeld, Managing Director, Head of International Equity Management, Barclays Global Investors "Exchange traded funds are the most exciting new investment vehicle that Wall Street has wheeled out in many years. In this clear, comprehensive new book,Jim Wiandt and Will McClatchy not only deliver the ?insider?s guide? that their subtitle promises, but also help investors get their bearings in using these new instruments effectively." ?John Prestbo, Editor,......
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Consumers and Services Mark Gabbott, Gillian Hogg
 Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features a synthesis of current literature in the areas of consumer behaviour and services marketing a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail internationally authored cases from......
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Composing Interactive Music: Techniques and Ideas Using Max Todd Winkler
 The author's examples use a graphical programming language called Max. Each example in the text is accompanied by a picture of how it appears on the computer screen. The same examples are included as software on the accompanying CD-ROM, playable ona Macintosh computer with a MIDI keyboard. Although the book is aimed at those interested in writing music and software using Max, the casual reader can learn the basic concepts of interactive composition by just reading the text, without running any software. The book concludes with a discussion of recent multimedia work incorporating projected images and video playback with sound for concert performances and art installations....
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На главную
The Nontoxic CEO: Protecting your People, Planet, and Profits Through Better Chemical Management. Mark Wysong . Книги.
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