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Publicity & Media Relations Checklists

David R. Yale


Publicity & Media Relations Checklists David R. Yale This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His... книги, книжный магазин, интернет-магазин This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His......


Java Swing, Second Edition

James Elliott, Robert Eckstein, Marc Loy, David Wood, Brian Cole


Java Swing, Second Edition James Elliott, Robert Eckstein, Marc Loy, David Wood, Brian Cole Swing is a fully-featured user interface development kit for Java applications. Building on the foundations of the Abstract Window Toolkit (AWT), Swing enables cross-platform applications to use any of several pluggable look-and-feels. Swing developerscan take advantage of its rich, flexible features and modular components, building elegant user interfaces with very little code. This second edition of Java Swing thoroughly covers all the features available in Java 2 SDK 1.3 and 1.4. More thansimply a reference, this new edition takes a practical approach. It is a book by developers for developers, with hundreds of useful examples, from beginning level to advanced, covering every component available in Swing. Whether you're a seasoned Java developer or just trying to find out what Java can do, you'll find Java Swing , 2nd edition an indispensable guide. книги, книжный магазин, интернет-магазин Swing is a fully-featured user interface development kit for Java applications. Building on the foundations of the Abstract Window Toolkit (AWT), Swing enables cross-platform applications to use any of several pluggable look-and-feels. Swing developerscan take advantage of its rich, flexible features and modular components, building elegant user interfaces with very little code. This second edition of Java Swing thoroughly covers all the features available in Java 2 SDK 1.3 and 1.4. More thansimply a reference, this new edition takes a practical approach. It is a book by developers for developers, with hundreds of useful examples, from beginning level to advanced, covering every component available in Swing. Whether you're a seasoned Java developer or just trying to find out what Java can do, you'll find Java Swing , 2nd edition an indispensable guide....

XML Primer Plus

Nicholas Chase


XML Primer Plus Nicholas Chase This book presents XML programming from a conceptual perspective, teaching not just the technology, but the background and thinking behind it. Developers learn to do it right, gaining a thorough understanding of the hows and the whys from the ground up. Rather than teaching programmers to memorize specific APIs, this book teaches programmers how to think about XML programming in a language-neutral way, with examples in various languages (such as Java, C++, Perl, and VB) and provides guidance on how and when XML can be used in real-world situations. книги, книжный магазин, интернет-магазин This book presents XML programming from a conceptual perspective, teaching not just the technology, but the background and thinking behind it. Developers learn to do it right, gaining a thorough understanding of the hows and the whys from the ground up. Rather than teaching programmers to memorize specific APIs, this book teaches programmers how to think about XML programming in a language-neutral way, with examples in various languages (such as Java, C++, Perl, and VB) and provides guidance on how and when XML can be used in real-world situations....

New Perspectives on Dreamweaver - Comprehensive

Mitch Geller


New Perspectives on Dreamweaver - Comprehensive Mitch Geller Part of the New Perspectives Series, this text offers a case-based, problem-solving approach to learning Macromedia Dreamweaver MX. Includes extensive coverage on planning and designing a Web site. книги, книжный магазин, интернет-магазин Part of the New Perspectives Series, this text offers a case-based, problem-solving approach to learning Macromedia Dreamweaver MX. Includes extensive coverage on planning and designing a Web site....

The New International Webster's Student Dictionary

Sidney I. Landau


The New International Webster's Student Dictionary Sidney I. Landau This dictionary is based on entirely new research This dictionary is based on entirely new research "The New International Webster?s Student Dictionary" is an up-to-date reference work that will become indispensable to home or school. It has over 85,000 entries, with almost 1000 illustrations, including maps, charts, and tables. It has thousands of illustrative quotations to help clarify meaning. It also has clear, understandable pronunciation guides, along with hundreds of synonyms and usage notes designed to help you find and use the right word correctly. This dictionary contains thousands of specialized definitions in such subjects as music, psychology, ecology, economics, mathematics, and many other areas....


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Publicity & Media Relations Checklists. David R. Yale . Книги.

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