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Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

Barry Siskind


Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows Barry Siskind A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out,... книги, книжный магазин, интернет-магазин A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out,......


Harvard Business Review on Top-line Growth (Harvard Business Review Paperback Series)

Harvard Business School Press


Harvard Business Review on Top-line Growth (Harvard Business Review Paperback Series) Harvard Business School Press Growth is at the top of every company’s agenda, and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today’s CEOs and senior managers face, and offers insights and strategies for how to find new opportunities in customer segments, partnerships and acquisitions, and more. книги, книжный магазин, интернет-магазин Growth is at the top of every company’s agenda, and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today’s CEOs and senior managers face, and offers insights and strategies for how to find new opportunities in customer segments, partnerships and acquisitions, and more....

Handbook of Research in International Human Resource Management (Elgar Original Reference)


Handbook of Research in International Human Resource Management (Elgar Original Reference) In providing an insightful overview of a wide range of global human resource issues facing MNCs, this pathbreaking Handbook highlights emergent topics and new research findings that could shape the field of future IHRM research. Theoretical discussion of the variables and processes that affect IHRM policies and practices is provided by renowned contributors with widely differing academic backgrounds, paradigmatic orientations, and theoretical and methodological approaches. They explore extensive subject matter including: ? the importance of linking IHRM policies and activities to organizational strategy ? staffing, performance management, leadership development, and diversity management ? international assignment and mobility issues ? the role of IHRM in the management of global teams and cross-border joint ventures, mergers and acquisitions. Illustrating that IHRM research is theoretically eclectic, and drawing upon a range of paradigms... книги, книжный магазин, интернет-магазин In providing an insightful overview of a wide range of global human resource issues facing MNCs, this pathbreaking Handbook highlights emergent topics and new research findings that could shape the field of future IHRM research. Theoretical discussion of the variables and processes that affect IHRM policies and practices is provided by renowned contributors with widely differing academic backgrounds, paradigmatic orientations, and theoretical and methodological approaches. They explore extensive subject matter including: ? the importance of linking IHRM policies and activities to organizational strategy ? staffing, performance management, leadership development, and diversity management ? international assignment and mobility issues ? the role of IHRM in the management of global teams and cross-border joint ventures, mergers and acquisitions. Illustrating that IHRM research is theoretically eclectic, and drawing upon a range of paradigms......

Barcelona the Great Enchantress (Directions)

Barcelona the Great Enchantress (Directions) Robert Hughes Robert Hughes книги, книжный магазин, интернет-магазин Robert Hughes...

Reclaiming Female Agency: Feminist Art History after Postmodernism


Reclaiming Female Agency: Feminist Art History after Postmodernism This volume is the third in an influential series of anthologies by editors Norma Broude and Mary D. Garrard that challenge art history from a feminist perspective. Following their Feminism and Art History: Questioning the Litany (1982) and The Expanding Discourse: Feminism and Art History (1992), this new volume identifies female agency as a central theme of recent feminist scholarship. Framed by a lucid and stimulating critical introduction, twenty-three essays on artists and issues from the Renaissance to the present, written in the 1990s and after, offer a nuanced critique of the poststructuralist premises of 1980s feminist art history. Contributors: Allison Arieff, Janis Bergman-Carton, Babette Bohn, Norma Broude, Anna C. Chave, Julie Cole, Bridget Elliott, Mary D. Garrard, Sheila ffolliott, Darcy Grimaldo Grigsby, Ruth E. Iskin, Geraldline A. Johnson, Amelia Jones, Maud Lavin, Julie Nicoletta, Carol Ockman, Erica Rand, John B. Ravenal, Lisa Saltzman, Mary... книги, книжный магазин, интернет-магазин This volume is the third in an influential series of anthologies by editors Norma Broude and Mary D. Garrard that challenge art history from a feminist perspective. Following their Feminism and Art History: Questioning the Litany (1982) and The Expanding Discourse: Feminism and Art History (1992), this new volume identifies female agency as a central theme of recent feminist scholarship. Framed by a lucid and stimulating critical introduction, twenty-three essays on artists and issues from the Renaissance to the present, written in the 1990s and after, offer a nuanced critique of the poststructuralist premises of 1980s feminist art history. Contributors: Allison Arieff, Janis Bergman-Carton, Babette Bohn, Norma Broude, Anna C. Chave, Julie Cole, Bridget Elliott, Mary D. Garrard, Sheila ffolliott, Darcy Grimaldo Grigsby, Ruth E. Iskin, Geraldline A. Johnson, Amelia Jones, Maud Lavin, Julie Nicoletta, Carol Ockman, Erica Rand, John B. Ravenal, Lisa Saltzman, Mary......


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Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows. Barry Siskind . Книги.

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