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Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

Pamela Odih


Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society) Pamela Odih How does advertising position itself in consumer culture? In what ways does it ‘create’ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history, demonstrating: A sophisticated and comprehensive discussion of the main relevant theories How real ads work, together with reproductions of advertising images and copy How advertising constructs subjects A highly instructive historical overview of advertising The... книги, книжный магазин, интернет-магазин How does advertising position itself in consumer culture? In what ways does it ‘create’ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history, demonstrating: A sophisticated and comprehensive discussion of the main relevant theories How real ads work, together with reproductions of advertising images and copy How advertising constructs subjects A highly instructive historical overview of advertising The......


White Chocolate Moments

Lori Wick


White Chocolate Moments Lori Wick Beloved author Lori Wick presents a new standalone in the tradition of her bestselling Sophie’s Heart. After losing her parents, Arcineh Bryant lives with her grandfather as a girl. But growing up without her family causes her to hold resentment toward the man who took her in. Years later, when she meets a man she thinks she may love, she doubts whether she can trust her own heart. A character–rich journey leads Arcineh back to her grandfather’s home where there are surprises, questions, and for the first time in her life, an answer to “who will love me forever?” This compelling story about a woman’s hunger for acceptance and wholeness points the reader home to God’s love. книги, книжный магазин, интернет-магазин Beloved author Lori Wick presents a new standalone in the tradition of her bestselling Sophie’s Heart. After losing her parents, Arcineh Bryant lives with her grandfather as a girl. But growing up without her family causes her to hold resentment toward the man who took her in. Years later, when she meets a man she thinks she may love, she doubts whether she can trust her own heart. A character–rich journey leads Arcineh back to her grandfather’s home where there are surprises, questions, and for the first time in her life, an answer to “who will love me forever?” This compelling story about a woman’s hunger for acceptance and wholeness points the reader home to God’s love....

Candide: or, Optimism (Modern Library Classics)

Voltaire


Candide: or, Optimism (Modern Library Classics) Voltaire A flamboyant and controversial personality of enormous wit and intelligence, Voltaire remains one of the most influential figures of the eighteenth-century Enlightenment. Candide, his masterpiece, is a brilliant satire of the theory that our world is “the best of all possible worlds.” The book traces the picaresque adventures of the guileless Candide, who is forced into the army, flogged, shipwrecked, betrayed, robbed, separated from his beloved Cunegonde, tortured by the Inquisition, et cetera, all without losing his resilience and will to live and pursue a happy life. This Modern Library edition, published to celebrate the seventy-fifth anniversary of Random House, is a facsimile of the first book ever released under the Random House colophon. It includes the timeless illustrations by Rockwell Kent, a twentieth-century artist whose wit and genius serve as a counterpart and compliment to Voltaire’s. From the Hardcover edition. книги, книжный магазин, интернет-магазин A flamboyant and controversial personality of enormous wit and intelligence, Voltaire remains one of the most influential figures of the eighteenth-century Enlightenment. Candide, his masterpiece, is a brilliant satire of the theory that our world is “the best of all possible worlds.” The book traces the picaresque adventures of the guileless Candide, who is forced into the army, flogged, shipwrecked, betrayed, robbed, separated from his beloved Cunegonde, tortured by the Inquisition, et cetera, all without losing his resilience and will to live and pursue a happy life. This Modern Library edition, published to celebrate the seventy-fifth anniversary of Random House, is a facsimile of the first book ever released under the Random House colophon. It includes the timeless illustrations by Rockwell Kent, a twentieth-century artist whose wit and genius serve as a counterpart and compliment to Voltaire’s. From the Hardcover edition....

Space Travel (DK/Google E.guides)

DK Publishing


Space Travel (DK/Google E.guides) DK Publishing Learn how a rocket blasts off, see inside a spacesuit, read about a day in the life of an astronaut, and visit the rocky surface of Mars in a NASA exploration rover. e.guides Space Travel lets you do all this and more, with fantasic double-page spreads that go into each topic in depth. This brand new reference series reflects and enhances how today's young researchers gather, assess, and present information. Part of DK and Google's exciting family reference partnership, e.guides look at core topics from many angles, including facts, 3-D models, data boxes, charts, and more. книги, книжный магазин, интернет-магазин Learn how a rocket blasts off, see inside a spacesuit, read about a day in the life of an astronaut, and visit the rocky surface of Mars in a NASA exploration rover. e.guides Space Travel lets you do all this and more, with fantasic double-page spreads that go into each topic in depth. This brand new reference series reflects and enhances how today's young researchers gather, assess, and present information. Part of DK and Google's exciting family reference partnership, e.guides look at core topics from many angles, including facts, 3-D models, data boxes, charts, and more....

Handbook of Univariate and Multivariate Data Analysis and Interpretation with SPSS

Robert Ho


Handbook of Univariate and Multivariate Data Analysis and Interpretation with SPSS Robert Ho Emphasizing practical implementation rather than theoretical or mathematical development, this handbook provides hands-on coverage of univariate and multivariate approaches to data analysis. For each method, the author clearly explains the purpose of the test and the research designs to which they apply. Offering practical guidance through test selection, execution, and interpretation, the book provides the instructions used for performing the test and discusses how the results should be interpreted. The text uses SPSS software to perform the analyses, providing code, menu-driven commands, and syntax files throughout the text. All of the SPSS code and programs can be downloaded from the Internet. книги, книжный магазин, интернет-магазин Emphasizing practical implementation rather than theoretical or mathematical development, this handbook provides hands-on coverage of univariate and multivariate approaches to data analysis. For each method, the author clearly explains the purpose of the test and the research designs to which they apply. Offering practical guidance through test selection, execution, and interpretation, the book provides the instructions used for performing the test and discusses how the results should be interpreted. The text uses SPSS software to perform the analyses, providing code, menu-driven commands, and syntax files throughout the text. All of the SPSS code and programs can be downloaded from the Internet....


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Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society). Pamela Odih . Книги.

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