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Effective Personal Communication Skills for Public Relations (PR in Practice)

Andy Green


Effective Personal Communication Skills for Public Relations (PR in Practice) Andy Green Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well....


Ready or Not, Here Life Comes

Mel Levine


Ready or Not, Here Life Comes Mel Levine MAKING A SUCCESSFUL TRANSITION TO ADULTHOOD More than ever, young adults are struggling with career and life decisions that can sometimes seem overwhelming. Some return home to live with their parents, or find themselves in unsatisfying jobs, or lack a sense of direction in their lives. They suffer from what Dr. Mel Levine calls MAKING A SUCCESSFUL TRANSITION TO ADULTHOOD More than ever, young adults are struggling with career and life decisions that can sometimes seem overwhelming. Some return home to live with their parents, or find themselves in unsatisfying jobs, or lack a sense of direction in their lives. They suffer from what Dr. Mel Levine calls "work-life unreadiness," which prevents them from making the transition to full adulthood and which can cause considerable anguish. In Ready or Not, Here Life Comes, Dr. Levine examines why many young people seem to stall before beginning their adult lives and shows how they can get back on track. There is much that young adults can do to improve their work-life readiness. Colleges can help too. In addition, parents and schools can better prepare children for a successful launch into adulthood, says Dr. Levine, by giving young people the skills they will need to thrive in the adult world.......

The Financial History Of Massachusetts: From The Organization Of The Massachusetts Bay Company To The American Revolution (Columbia Studies in the Social Sciences, 4.)

Charles Henry James Douglas


The Financial History Of Massachusetts: From The Organization Of The Massachusetts Bay Company To The American Revolution (Columbia Studies in the Social Sciences, 4.) Charles Henry James Douglas Douglas, Charles H.J. The Financial History of Massachusetts: From the Organization of the Massachusetts Bay Company to the American Revolution. New York: The University Faculty of Political Science of Columbia College, 1891. Studies in History, Economics and Public Law, Volume 1, Number 4. 148 pp. Reprinted 2005 by The Lawbook Exchange, Ltd. ISBN-13: 978-1-58477-572-0. ISBN-10: 1-58477-572-6. Cloth. $65. * Douglas divides the history of Massachusetts into two periods, each with distinct financial characteristics: Douglas, Charles H.J. The Financial History of Massachusetts: From the Organization of the Massachusetts Bay Company to the American Revolution. New York: The University Faculty of Political Science of Columbia College, 1891. Studies in History, Economics and Public Law, Volume 1, Number 4. 148 pp. Reprinted 2005 by The Lawbook Exchange, Ltd. ISBN-13: 978-1-58477-572-0. ISBN-10: 1-58477-572-6. Cloth. $65. * Douglas divides the history of Massachusetts into two periods, each with distinct financial characteristics: "the period of her dependency on the British crown, and period of her membership in the American union" (12). Each of these periods is divided once again, resulting in a four-part model of her financial history. Originally published in the series Studies in History, Economics and Public Law edited by the Political Science Faculty of Columbia University, this title is a valuable for its insights into the socio-economic foundations of Massachusetts society....

Wild Borneo: The Wildlife and Scenery of Sabah, Sarawak, Brunei, and Kalimantan

Nick Garbutt, Cede Prudente


Wild Borneo: The Wildlife and Scenery of Sabah, Sarawak, Brunei, and Kalimantan Nick Garbutt, Cede Prudente The MIT Press. The island of Borneo is a place of great natural beauty and rich biodiversity. From the peaks of the majestic Mount Kinabalu to the enchanting coral-fringed islands that lie offshore, with vast tracts of lush rainforest in between, Borneo's landscape is as varied as it is magnificent. In The MIT Press. The island of Borneo is a place of great natural beauty and rich biodiversity. From the peaks of the majestic Mount Kinabalu to the enchanting coral-fringed islands that lie offshore, with vast tracts of lush rainforest in between, Borneo's landscape is as varied as it is magnificent. In "Wild Borneo", author Nick Garbutt embarks upon a fascinating investigation into the wonders of this island, exploring every aspect of Borneo's terrain, from its rainforest-covered lowland areas to its mountain ranges, highland areas, and winding rivers. He shows us the profusion of flora and fauna living within these habitats, including the enormous Rafflesia flower, the carnivorous Pitcher plants, snakes, frogs and lizards that fly, fish that walk on mud, and rich and varied bird life. The island is home to a diversity of mammal species, some of which are highly unusual, including the outrageous-looking Proboscis Monkey, the remarkably tolerant Bornean Pygmy Elephant, the diminutive and shaggy......

Shanghai Girl Gets All Dressed Up

Beverley Jackson


Shanghai Girl Gets All Dressed Up Beverley Jackson It was within the sensual, cinematic setting of 1930s Shanghai that traditional Chinese fashion changed forever. Call them cheongsam, qi pao, or Suzy Wong dresses?the high-collared, body-clinging, slit-to-the-thigh gowns evolved in a world of dramatic change, where Chinese citizens mingled with foreigners from such cosmopolitan cities as Tokyo, London, New York, and Moscow. In SHANGHAI GIRL GETS ALL DRESSED UP, Asian art-historian Beverley Jackson explores the city that fostered such radical cultural and social change and the daring and fashionable women?including actresses, courtesans, and showgirls?who wore these fabulous and revealing dresses. Twenty luminous photos of cheongsams and Chinese costumes from the author's collection, combined with spectacular archival photographs and art, chronicle the social life and history of a groundbreaking city and the beautiful fashions that were born within its walls. Part history and part fashionable frolic, SHANGHAI GIRL steps... книги, книжный магазин, интернет-магазин It was within the sensual, cinematic setting of 1930s Shanghai that traditional Chinese fashion changed forever. Call them cheongsam, qi pao, or Suzy Wong dresses?the high-collared, body-clinging, slit-to-the-thigh gowns evolved in a world of dramatic change, where Chinese citizens mingled with foreigners from such cosmopolitan cities as Tokyo, London, New York, and Moscow. In SHANGHAI GIRL GETS ALL DRESSED UP, Asian art-historian Beverley Jackson explores the city that fostered such radical cultural and social change and the daring and fashionable women?including actresses, courtesans, and showgirls?who wore these fabulous and revealing dresses. Twenty luminous photos of cheongsams and Chinese costumes from the author's collection, combined with spectacular archival photographs and art, chronicle the social life and history of a groundbreaking city and the beautiful fashions that were born within its walls. Part history and part fashionable frolic, SHANGHAI GIRL steps......


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Effective Personal Communication Skills for Public Relations (PR in Practice). Andy Green . Книги.

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