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Proposal Savvy: Creating Successful Proposals for Media Projects Elise K. Parsigian
![Proposal Savvy: Creating Successful Proposals for Media Projects Elise K. Parsigian Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' книги, книжный магазин, интернет-магазин]( "Proposal Savvy: Creating Successful Proposals for Media Projects Elise K. Parsigian Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' книги, книжный магазин, интернет-магазин") Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'...
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Living on the Edge of the Gulf: The West Florida and Alabama Coast (Living With the Shore) David M. Bush, Norma J. Longo, William J. Neal, Deborah F. Pilkey, Luciana S. Esteves
![Living on the Edge of the Gulf: The West Florida and Alabama Coast (Living With the Shore) David M. Bush, Norma J. Longo, William J. Neal, Deborah F. Pilkey, Luciana S. Esteves The Gulf coast of Florida and Alabama is a fragile combination of barrier islands, low-lying marshes, and highly erodable mainland shores. In addition to sea-level rise, winter storms, and altered sediment supplies, hurricanes frequently damage or destroy the human developments and infrastructures that line this coast. Indeed, a single storm can cause billions of dollars in losses. Memories of such hurricanes as Camille, Frederic, Opal, and Andrew cause great concern for residents and property owners alike; events of equal magnitude are always just beyond the horizon and the uninformed have much to lose. The authors of Living on the Edge of the Gulf seek to counteract potential loss by providing an illustrated introduction to coastal processes, a history of hazards for the region, and risk-reduction guidance in the form of site evaluations, community mitigation techniques, and storm-resistant construction practices. Risk maps that focus on individual coastal beaches are designed... книги, книжный магазин, интернет-магазин]( "Living on the Edge of the Gulf: The West Florida and Alabama Coast (Living With the Shore) David M. Bush, Norma J. Longo, William J. Neal, Deborah F. Pilkey, Luciana S. Esteves The Gulf coast of Florida and Alabama is a fragile combination of barrier islands, low-lying marshes, and highly erodable mainland shores. In addition to sea-level rise, winter storms, and altered sediment supplies, hurricanes frequently damage or destroy the human developments and infrastructures that line this coast. Indeed, a single storm can cause billions of dollars in losses. Memories of such hurricanes as Camille, Frederic, Opal, and Andrew cause great concern for residents and property owners alike; events of equal magnitude are always just beyond the horizon and the uninformed have much to lose. The authors of Living on the Edge of the Gulf seek to counteract potential loss by providing an illustrated introduction to coastal processes, a history of hazards for the region, and risk-reduction guidance in the form of site evaluations, community mitigation techniques, and storm-resistant construction practices. Risk maps that focus on individual coastal beaches are designed... книги, книжный магазин, интернет-магазин") The Gulf coast of Florida and Alabama is a fragile combination of barrier islands, low-lying marshes, and highly erodable mainland shores. In addition to sea-level rise, winter storms, and altered sediment supplies, hurricanes frequently damage or destroy the human developments and infrastructures that line this coast. Indeed, a single storm can cause billions of dollars in losses. Memories of such hurricanes as Camille, Frederic, Opal, and Andrew cause great concern for residents and property owners alike; events of equal magnitude are always just beyond the horizon and the uninformed have much to lose. The authors of Living on the Edge of the Gulf seek to counteract potential loss by providing an illustrated introduction to coastal processes, a history of hazards for the region, and risk-reduction guidance in the form of site evaluations, community mitigation techniques, and storm-resistant construction practices. Risk maps that focus on individual coastal beaches are designed......
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50 Fast Digital Camera Techniques (+ CD-ROM) Gregory Georges, Larry Berman, Chris Maher
 Wiley Publishing, Inc. In the perfect companion to the bestselling 50 Fast Digital Photo Techniques (0-76453-578-1), three highly acclaimed professional photographers share 50 all-new fast, easy, and powerful camera tricks both professionals and creative amateurs can learn to use almost instantly Where the first book focused on digital editing techniques, this one explores using digital cameras, lighting, filters, and concepts to produce professional results with "wow!" Lavishly illustrated with stunning professional photos Cross-platform for Windows and Mac, and tailor-made for the exploding digital photography market Companion Web site and CD-ROM are both packed with all images from the book as well as valuable utilities...
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Object Technology: The New Approach to Application Development Jerry Cashin
 This book is literally Object Technology for the uninitiated software developer. It breaks down this complex subject into simple, easy-to-comprehend topics....
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Software Testing and Continuous Quality Improvement, Second Edition William E. Lewis, GUNASEKARAN VEERAPILLAI
 The Second Edition of this volume provides a detailed, step-by-step plan for implementing quality assurance programs that emphasize software testing. This focus on software QA techniques enables organizations to minimize the high cost of IT maintenance. The summary of software testing and maintenance tools has been completely updated. New chapters include discussions of the on-shore/off-shore testing model, continuous quality improvement techniques that are exclusively for software testers, a review of the testing life cycle, and a detailed discussion of methodology used for the evaluation of maintenance tools. The appendices contain new testing checklists and templates, which are invaluable tools for improving quality and performance....
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Proposal Savvy: Creating Successful Proposals for Media Projects. Elise K. Parsigian . Книги.
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